Science Communication

Nothing is more captivating than a good story. From a young age, we’re hard-wired to tune in to stories, and even as adults, we do the same in our daily lives. Journalism investigates stories and brings them to light in newspaper or TV. Hollywood portrays stories both factual and fictional stories for TV and film, incorporating music, visuals, and dialogue to capture an audience. Everything in life revolves around stories, even science.

Science has many stories. The journeys of scientific inquiry and discovery. The pitfalls and failures of experimental procedures. The struggles of scientists as everyday humans trying to accomplish their own small piece of scientific discovery while navigating the challenges of life. However, it’s not easy to communicate this (big surprise). Scientists are typically not trained to communicate in this way. Granted, we are trained in highly technical scientific discourse, but does that really help if no one understands it? The best scientific discovery could be written in a lab notebook somewhere, but it is entirely useless if it’s not communicated to the world.

In these segments, I hope to bring to light some challenges that scientists face in communicating their research and share new research on science communication that can help both scientists and the public have better conversations.